ES
IT
PT
DE
NL
BOYLE Sports has been named the official UK and Ireland Betting Partner of Leeds United under a new multi-year agreement, further expanding the bookmaker’s presence in English football.
The partnership comes as Leeds United prepare for the new Premier League season and forms part of BOYLE Sports’ wider strategy to grow its UK business following its previously announced investment of more than £100m in the market.
Under the agreement, BOYLE Sports branding will feature throughout Elland Road, including LED perimeter advertising on matchdays and permanent signage in the John Charles Stand. The partnership will also include a programme of fan engagement initiatives, featuring exclusive competitions, digital content and supporter activations throughout the season.
Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Leeds United is one of the biggest and most iconic clubs in English football, with a fanbase whose passion and loyalty are second to none. Our retail presence in Leeds and the wider Yorkshire area means we’ve seen first-hand what this club means to the city and its people.
“As a fan favourite with customers across Ireland, we’re excited to build on that success by continuing to grow our presence across the UK and this is a significant step for the BOYLE Sports brand. Together, we’re looking forward to creating memorable experiences that bring us even closer to supporters throughout the season.”
Phil Hardman, Partnerships Director at Leeds United, added: “We are excited to welcome BOYLE Sports as an official partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations.
“It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games.”
The agreement is the latest addition to BOYLE Sports’ sponsorship portfolio across the UK and Ireland as the bookmaker continues to invest in high-profile sports partnerships to support its long-term expansion strategy.
