Tag Archives: Horse racing
Ireland – BoyleSports renews deal for North American racing content with XB Net
XB Net has renewed its distribution deal with Irish and UK betting group, BoyleSports. The deal deploys a range of XB Net’s live pictures, data and betting services from a network of over 60 North American tracks allowing BoyleSports to fill its programming timetable with a pipeline of rapid-cycling betting opportunities. The daily schedule of…
Italy – Sisal expands offering with North American racing content via XB Net agreement
XB Net has finalised an agreement to provide its US racing content to Italian operator, Sisal. The deal deploys a range of XB Net’s live pictures, data and betting services from a network of over 60 North American tracks, allowing Sisal to fill its programming timetable with a pipeline of betting opportunities. The daily schedule…
US – XB Net signs long-term global distribution deal with Breeders’ Cup
XB Net has agreed to exclusive new deal terms and a three-year contract extension for the Breeders’ Cup World Championships, bolstering the pair’s ongoing partnership for content rights, data, odds and signals around the festival of global thoroughbred racing. The agreement comprises worldwide broadcast and video-streaming distribution rights from the Breeders’ Cup whose 2021 renewal,…
US – 1/ST Technology enters multi-year deal for HHR betting terminals at Kentucky site
PariMAX Holdings and AmTote International, divisions of North American technology provider 1/ST TECHNOLOGY, have entered into a multi-year agreement with KRM Wagering (“Red Mile”), a gaming joint venture between Keeneland and The Red Mile racing associations. The strategic partnership sees both parties put their combined shoulders to the wheel around KRM Wagering’s progressive historical horse…
France – PMU pens long-term extension with Onionsack
PMU and Onionsack have penned an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority. The only platform to understand and process bets written or spoken in a natural language, Onionsack provides an opportunity for betting operators to engage with customers via a message using their preferred channel, such…
UK – Pronet Gaming saddles up for horse racing debut with BetMakers
Pronet Gaming is launching its first-ever horse racing solution after securing a partnership with BetMakers Technology Group. Pronet Gaming’s sportsbook customers will benefit from the deal with the Australia-listed company by gaining access to over 250,000 races per year from more than 20 countries around the world, including the UK, Ireland, Australia and the US….
UK – SIS agrees Watch and Bet racing agreement with Sky Bet
SIS has secured a deal with Sky Betting and Gaming to deliver racing content to the online operator. Sky Bet customers will have the opportunity to access live streams of exclusive horse and greyhound racing through SIS’s Watch and Bet model, which enables bettors to view racing content without the need to place a bet…
UK – SIS seals Watch and Bet racing deal with Kindred’s Unibet
SIS has reached an agreement with Kindred Group to deliver its racing content in a Watch and Bet format to their online brand, Unibet, through bespoke customer branded channels. Unibet customers in Australia, UK, Ireland and across Europe will have access to the bespoke branded, 24/7 live betting channels, featuring live streams of SIS’ exclusive…
UK – SG records 53 per cent uplift in bets through Cheltenham Festival
Last week’s Cheltenham Festival was highly anticipated to generate strong betting volumes, and figures from Scientific Games’ OpenSports platform experienced an increase of more than 50 per cent compared to 2020. Compared to the 2020 event, Scientific Games reported total bets of close to 70m placed across the UK’s sportsbook operators and total stakes across…
