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Tag Archives: Optimove

UK – WKND. leverages Optimove platform

WKND. has announced a new partnership with Optimove in a move to maximise player lifetime value for the B2B provider’s clients. With Optimove’s technology, WKND. will use optimisation algorithms to autonomously surface valuable player insights and orchestrate hundreds of personalised customer journeys while measuring their incremental impact at scale. “Optimove is an outstanding CRM Marketing…

US – Strive Gaming partners with Optimove for CRM marketing solution

Strive Gaming has signed a partnership with Optimove to empower its operator portfolio to execute sophisticated realtime CRM marketing campaigns. Strive Gaming, founded by US executives previously at Kambi, was built using modern scalable technology designed for the burgeoning US and Canadian sports and casino market. The platform has put in place a myriad of…

UK – GOAT Interactive pens agreement for Optimove’s CRM solution

GOAT Interactive, the online betting and gaming operator, has signed a partnership with Optimove to utilise its CRM marketing platform. The partnership represents a strategic investment from the operator in its ability to orchestrate customer communications and personalisation at scale across multiple channels through Optimove‘s AI-mapped CRM Journeys. GOAT Interactive, which focuses on the African…

Optimove: invest in connecting land-based and online data

Earlier this year, Optimove appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. During his 18-year iGaming career, Mr Miles has been responsible for developing and implementing the global business strategy of OpenBet and, most recently, SG Digital. Through his roles as Commercial Director and…

Malta – PressEnter improves CRM capabilities with Optimove deal

PressEnter Group has partnered with Optimove in a bid to scale its retention marketing efforts. The direct integration will power PressEnter Group’s efforts to automate its CRM processes through Optimove’s AI-mapped CRM journeys. PressEnter can now scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of…

UK – Optimove appoints Peter Miles as Director of Sales

Optimove has appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. “We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new iGaming and iLottery markets,” said Motti Colman, Senior Director of Sales at Optimove. “Peter is a key addition to the team….

Malta – SKS365 strategises with Optimove

International bookmaker, SKS365, is strategically investing in its CRM marketing in partnership with Optimove as part of an enterprise-wide digital transformation. SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimise CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. “Optimove will be a key enabler of SKS365’s strategy…

UK – GVC extends partnership with Optimove

GVC, one of the world’s largest sports betting and gaming groups, has extended its partnership with Relationship Marketing Hub Optimove. This renewal expands the relationship between companies to include the Gala brands, and Roar Digital, GVC and MGM’s joint venture in the U.S. Optimove combines the art of marketing with the science of data to…

Israel – Superbet, iGaming Cloud and Lottoland select Optimove to automate personalized CRM

Three leading online gaming companies choose Optimove’s Relationship Marketing Hub to automate the delivery of highly-personalized player communications, at scale These companies join some of the strongest-performing Power 50 Operators – GVC, Sisal, LeoVegas, BetVictor and Cherry Group – as well as more than 250 other businesses that are using Optimove’s Relationship Marketing Hub to…