Tag Archives: Optimove

Optimove has announced the launch of World Cup Pulse, an industry benchmark tool for iGaming operators. For the first time during a World Cup tournament, marketing teams gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can now conduct comparative analyses…

NuxGame, the experienced gaming and betting software provider, has struck a partnership with Optimove, the first customer-led CRM Marketing platform, in a bid to improve their one-to-one marketing capabilities. The partnership enhances the ability of NuxGame’s operator portfolio to create deeper relationships with players and respond to their needs in real time, using tailored messages…

Gaming Innovation Group has penned an agreement with Optimove to scale CRM marketing personalisation and orchestration for the provider’s operator clients via AI-mapped journeys. The Malta-based group offers third-party solutions to iGaming operators, such as CRM marketing hubs, platforms, data and analysis, and compliance. The partnership with Optimove will allow customers to create deeper relationships…

Light & Wonder has signed a partnership with CRM marketing platform Optimove to enhance operators’ ability to react to individual players’ actions in realtime by tailoring messages and offers across multiple channels. Light & Wonder’s portfolio of operators will gain several additional capabilities from the tool, including enriched customer profiles and identifying all historical, predictive,…

Following the news that real-time, cloud-based personalisation platform Graphyte has been acquired by Optimove, G3 caught up with two of the main protagonists involved in negotiations to discuss the rationale behind the move. Could you tell us more about Graphyte and the journey the company has been on since being co-founded by yourself in 2018?…

Real-time, cloud-based personalisation platform, Graphyte, has been acquired by Optimove. Graphyte’s offering will now integrate with Optimove’s CRM marketing capabilities. With a Customer Data Platform at its core, Optimove offers marketing teams direct access to their customer data to build, test, orchestrate, and optimise hundreds of personalised CRM campaigns weekly. The acquisition will serve to…

WKND. has announced a new partnership with Optimove in a move to maximise player lifetime value for the B2B provider’s clients. With Optimove’s technology, WKND. will use optimisation algorithms to autonomously surface valuable player insights and orchestrate hundreds of personalised customer journeys while measuring their incremental impact at scale. “Optimove is an outstanding CRM Marketing…

Strive Gaming has signed a partnership with Optimove to empower its operator portfolio to execute sophisticated realtime CRM marketing campaigns. Strive Gaming, founded by US executives previously at Kambi, was built using modern scalable technology designed for the burgeoning US and Canadian sports and casino market. The platform has put in place a myriad of…

GOAT Interactive, the online betting and gaming operator, has signed a partnership with Optimove to utilise its CRM marketing platform. The partnership represents a strategic investment from the operator in its ability to orchestrate customer communications and personalisation at scale across multiple channels through Optimove‘s AI-mapped CRM Journeys. GOAT Interactive, which focuses on the African…